The Motorola Razr flip phone brings back the company's iconic brand from the 2000s

Motorola, which invented the cellphone, saw Apple's iPhone and Samsung's Galaxy devices blow right past it. Today, only about 3% of the smartphones sold in the world come from Motorola. Now Motorola is hoping for a resurgence of its own, all thanks to its iconic Razr brand.





"This is a relaunch of the Razr brand,"  Motorola President Sergio Buniac said in Los Angeles conference.

The new Razr is a reboot of Motorola's popular flip phone from the early 2000s. In the US, it's only available on Verizon's network. Presales for the the $1,500 device.

When folded, the Razr's body measures 2.8 inches by 3.4 inches and sports a 2.7-inch Quick View display. When you open the device, the internal screen stretches to 6.2 inches, the same size as Samsung's Galaxy S9 Plus phone from last year.



For this year of 2020, Motorola likely will sell well under 1 million foldables. Next year, the number should rise to about 4 million, as Motorola officials estimated.

The company hopes that consumers will find the compact design attractive and more durable than the foldables from Samsung and Huawei.

Motorola's Razr comeback is still a work in progress.